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My Experience

Roles & Responsibilities

Digital Project Manager, Movéo

July 2021 - January 2023

  • Managed web development team projects

  • Led discussions with clients to develop emails to meet specific goals and KPIs as well as the implementation within the client's marketing automation platform

  • Worked within a client's automation tools to monitor, analyze and report on campaign results while making recommendations on how to optimize campaigns and tactics based on data and results

  • Liaised between the development team and the account management team

  • Worked within a client's marketing automation tool to help develop
    strategies to implement trigger, nurture, and traditional email campaigns in support of
    the client's business goals while staying on budget

  • Managed all aspects of a client’s marketing automation platform instance including lead
    scoring, email and landing page development, A/B testing, database management,
    reporting and analytics, and optimization

  • Managed accounts with multiple clients across B2B and B2C channels

  • Led multiple large-scale projects from ideation to creation and implementation

  • Built out tracking URLs (UTMs) and implemented tracking before deployment of email
    communications

  • Worked with tech team to build out dedicated phone numbers for tracking offline campaigns

  • Led the ideation and creation of several SMS Marketing push campaigns

Digital Content Creator, SHESoftware

February 2021 - July 2021

  • Created graphics for multi-channel use

  • Led brainstorming meetings with marketing team

  • Managed communications with outside agencies

  • Ran experiment group meetings

  • Worked in a global marketing team

  • Consolidated information from brainstorming sessions

  • Assisted managers with ad hoc tasks

  • Developed interactive landing pages to maximize engagement

  • Presented project ideas to upper management

  • Efficiently worked alongside many different teams

Digital Services Coordinator, Movéo

May 2020 - February 2021

  • Coordinated task, workflow and timeline development

  • Interacted with clients for varying deliverables

  • Monitored quality assurance on all deliverables

  • Supported marketing automation programs and monitored performance and optimization efforts

  • Assisted developers with identified issues

  • Educated and trained clients on how to update web pages

  • Set up social media calendar

  • Assisted in internal communication efforts

  • Communicated and delegated project tasks to creative tech team

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