Danny S. Keane

I am currently a Hubspot Implementation Specialist for Vonazon.

About

Throughout my life, I’ve approached every challenge with enthusiasm, creativity, and a ceaseless desire to achieve success. This passion and desire to learn have helped me secure many opportunities, unique experiences, and exceptional growth both personally and professionally. If you’re interested in learning more about me, keep reading or get in touch.

Professional Experience

Job Titles & Responsibilities

Digital Project Manager, Movéo

July 2021 - January 2023

Managed web development team projects
Led discussions with clients to develop emails to meet specific goals and KPIs as well as the implementation within the client's marketing automation platform
Worked within a client's automation tools to monitor, analyze and report on campaign results while making recommendations on how to optimize campaigns and tactics based on data and results
Liaised between the development team and the account management team
Worked within a client's marketing automation tool to help develop
strategies to implement trigger, nurture, and traditional email campaigns in support of
the client's business goals while staying on budget
Managed all aspects of a client’s marketing automation platform instance including lead
scoring, email and landing page development, A/B testing, database management,
reporting and analytics, and optimization
Managed accounts with multiple clients across B2B and B2C channels
Led multiple large-scale projects from ideation to creation and implementation
Built out tracking URLs (UTMs) and implemented tracking before deployment of email
communications
Worked with tech team to build out dedicated phone numbers for tracking offline campaigns
Led the ideation and creation of several SMS Marketing push campaigns

Digital Content Creator, SHESoftware

February 2021 - July 2021

Created graphics for multi-channel use
Led brainstorm meetings with marketing team
Managed communications with outside agencies
Ran experiment group meetings
Worked in a global marketing team
Consolidated information from brainstorm sessions
Assisted managers with ad hoc tasks
Developed interactive landing pages to maximize engagement
Presented project ideas to upper management
Efficiently worked alongside many different teams

Digital Services Coordinator, Movéo

May 2020 - February 2021

Coordinated task, workflow and timeline development
Interacted with clients for varying deliverables
Monitored quality assurance on all deliverables
Supported marketing automation programs and monitored performance and optimization efforts
Assisted developers with identified issues
Educated and trained clients on how to update web pages
Set up social media calendar
Assisted in internal communication efforts
Communicated and delegated project tasks to creative tech team

Educational Background

Education & Experiences

University of Wisconsin-Milwaukee

August 2016 - May 2020

I received my Bachelor's of Business Administration - Marketing from the University of Wisconsin-Milwaukee in May of 2020 with a cumulative GPA of 3.5 and received Dean's List Honors during my Fall/Spring Semesters of 2016/2017/2018/2020. During my time at UWM, I served as an Ad Club Student Officer and member. I was also able to volunteer in many different areas of the city including being a tutor for an adult learning center, city cleanups, and the removal of invasive species in a forest preserve.

University of Kent-Canterbury

September 2019 -December 2019

In the first semester of my senior year, I studied abroad at the University of Kent-Canterbury in the UK. During my time abroad, I was able to embrace the culture of another country and become friends with many people from all over Europe. I learned about business and marketing at a foreign business school and learned about business and marketing in the UK through my coursework

Skills

Professional Competencies

Project Management

- Creating timelines for projects of various sizes for various industries

- Manage projects internally with tools like monday.com

- Manage client communications on project progress

- Liaison between multiple teams on the creative side to work through projects

Marketing Automation

- Proficient in Act-on, Salesforce Marketing Cloud, and Hubspot

- Hubspot Certifications: Email Marketing, Digital Advertising & Digital Marketing

Email Marketing Strategy

- Creating visuals for client workflow strategies

- Analyzing performance and providing strategy alterations to achieve success

- Providing strategy and reasoning for email marketing communications

“In the middle of every difficulty lies opportunity.”